Sebastian Krumhausen

Be arrogant


As a response to Ken Segall‘s recent blog entry about how “arrogant” Apple is I fell inspired to become arrogant myself. Ken Segall, former Creative Director at Apples describes how arrogant Apple is by thinking that they can re-imagine products, like the iPhone and iPad that others, like Nokia and Microsoft have tried to develop for years – and failed.

I too want to question the decisions and designs made by companies now setting the standards instead of just fitting in and using badly designed products.  I want to follow my own vision and realize my ideas.

Ken Segall describes Apples arrogance:

This company was practically founded on arrogance. Imagine, two guys in a garage thinking they could out-compute companies like IBM and HP. In later years, they’d tell us to abandon the standard PC interface and use some silly mouse to control our computers. With smug superiority, they’d cut out the floppy disk we’d come to love. Errgh.

If only we thought to stop them then.

Because it wasn’t long after that Apple — a company without any real consumer electronics experience — had the gall to build the music player that Sony or some better-qualified company should have built. This self-appointed savior of the music business somehow seduced the record companies with an online music store that forces us all to go along with “their vision” of how music should be sold.

The list goes on. Read more on Segall’s blog

Category: Design, Technology

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