In a couple of days I begin an internship at the design agency Whomadeid. During the internship I will use three years of acquired skills in engineering design especially those in industrial design. I hope to improve my ability to visualize my ideas through hand sketching and 3d modeling. It is an opportunity to obtain practical experience about product design in all parts of the design process.
whomadeID is a Danish design agency that works across disciplines, media and markets. We are not limited by scale, by medium, or by discipline. We believe that good design is simple, accessible and meaningful. Our holistic approach makes sure that the outcome of our process is lasting in a long term perspective.
IT’S IN OUR NATURE..
constantly to foster new inventive ideas and to optimize and improve everything around us – nonetheless our real strength lies in our ability to convert these ideas into realistic solutions within a given budget and deadline. Our clients appreciate whomadeID for our insight, creativity and drive, and know they can always count on us to go that extra mile to help them deliver the best.
As a response to Ken Segall‘s recent blog entry about how “arrogant” Apple is I fell inspired to become arrogant myself. Ken Segall, former Creative Director at Apples describes how arrogant Apple is by thinking that they can re-imagine products, like the iPhone and iPad that others, like Nokia and Microsoft have tried to develop for years – and failed.
I too want to question the decisions and designs made by companies now setting the standards instead of just fitting in and using badly designed products. I want to follow my own vision and realize my ideas.
Ken Segall describes Apples arrogance:
This company was practically founded on arrogance. Imagine, two guys in a garage thinking they could out-compute companies like IBM and HP. In later years, they’d tell us to abandon the standard PC interface and use some silly mouse to control our computers. With smug superiority, they’d cut out the floppy disk we’d come to love. Errgh.
If only we thought to stop them then.
Because it wasn’t long after that Apple — a company without any real consumer electronics experience — had the gall to build the music player that Sony or some better-qualified company should have built. This self-appointed savior of the music business somehow seduced the record companies with an online music store that forces us all to go along with “their vision” of how music should be sold.
As the grand finale of my bachelor project about the user experience of electric cars, my bachelor partner Emil Skals and I have been invited to explain the technology behind the electric car during Roskilde Festival. On sunday the 4. of Juli at Stændertorvet in Roskilde, CO2E-Race we will show electric cars and race through Roskilde while producing a large CO2 sign.
The CO2 E-Race is a series of cultural events. The intent is to raise awareness in relation to the climate crisis and ways to solve it through technology.
We will both be talking about the cars and hopefully join the race through the streets. We will also be participating in Grøn Visions Roskilde Festival stand at Climate Community, where talented members of Grøn Vision will show sustainable Do-It-Yourself projects. You do not want to miss it!
The term disruptive technology and disruptive innovation was coined by Clayton M. Christensen and are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
The electric car is not nearly as good a product for car buyers as a normal car. It takes forever to charge, it doesn’t go very far its expensive and it even lacks the features of cars in the same price range. Why should people by the electric car and why should car manufacturers enter a market without profit.
What Makes A Company Disruptive?
As Greg from Digital Tonto writes: Professor Christensen discovered that in certain situations, firms revolutionize a market by pursing unusual business practices:
They make products that aren’t good enough for existing customers: One of the most shocking things that he found was that established companies miss out on Disruptive Innovations because they listen to their customers and give them more of what they are asking for. Remember the weird people who bought digital cameras when they were expensive and didn’t take good pictures? How could Kodak make money in what was a niche market when their customers were asking for better film?
A Disruptive Innovation represents a fundamental shift in value that requires a change in the way business is done.
My conclusion: The electric car has to be thought of as a completely new product and the companies selling the car has to rethink and narrow their marked strategy.
